Atul Ltd 2013-14

27 Crop Protection Products Fungicides, Herbicides, Insecticides, Others world marketplace, and there are about 13 companies in India having sales of more than US$ 100 mn. The main user industry, namely, Agriculture, is growing well because of increasing population on the one hand and improving standard of living on the other. The Company will participate in this growth by i) building a strong sales and marketing organisation and broadening and deepening its presence in other countries, particularly in Africa and South America, ii) promoting its brands, iii) increasing its manufacturing and working capital efficiencies, iv) generating and adding capacities and v) introducing new products and formulations. Floods or famines will adversely affect the demand. Registration costs are high in certain countries. Fluctuations in foreign exchange may impact sales realisations. Given that some of these chemicals can be toxic, it is essential to take utmost care in their manufacture and use. Crop Protection Business mainly comprises Fungicides, Herbicides and Insecticides. The products are used by customers belonging to Agriculture industry for the protection of crops. The Business comprises about 15 products and 46 formulations. During 2013-14, sales increased by 12% from ` 385 cr to ` 433 cr. Sales in India increased by 40% from ` 141 cr to ` 197 cr; bulk sales in India increased by 38% from ` 68 cr to ` 94 cr whereas brand sales which are currently only in India increased by 41% from ` 73 cr to ` 103 cr. Sales outside of India decreased by 3% from ` 244 cr to ` 236 cr and formed 55% of the total. Growth on account of volume was 10%. Sales from new products and formulations were ` 7 cr. The Company completed 2 projects and undertook 3 projects for implementation. World market for crop protection chemicals is estimated at US$ 54 bn and is growing at about 3%. Indian market for such chemicals is estimated at US$ 1.5 bn and is growing at about 7%. There are about 60 major companies which dominate the The Businesses of Atul Ltd are classified into two Reporting Segments, namely, Life Science Chemicals Segment and Performance and Other Chemicals Segment. Segment: Life Science Chemicals 2013-14 2012-13 % Change Sales ( ` cr) 738 699 6 Share in total sales (%) 32 36 (4) Business-wise performance The performance and other details of the Businesses are given below: Management Discussion andAnalysis