Atul Ltd 2013-14

29 Segment: Performance and Other Chemicals Business-wise performance The performance and other details of the Businesses are given below: Aromatics of the product. World market of flavour and fragrance chemicals is estimated at US$ 23 bn and is growing at about 5%. The main user industries, namely, Flavour and Fragrance and Personal Care, are growingwell because of increasing population on the one hand and improving standard of living on the other. The Company will participate in this growth by i) broadening its market reach, ii) increasing its manufacturing efficiencies, iii) adding capacities and iv) introducing new products. The prices of key raw materials which are derived from crude oil fluctuate almost monthly whereas the customers in the user industries expect the prices of the finished products to remain firm for a quarter or even more; on such occasions, it is possible to get affected adversely. Fluctuations in foreign exchange may impact sales realisations. Products p-Cresol, Others Aromatics Business mainly comprises p -Cresol and its downstream products. The products are mainly used by customers belonging to Flavour and Fragrance and Personal Care industries. The Business comprises about 29 products. During 2013-14, sales increased by 6% from ` 388 cr to ` 410 cr. Sales in India decreased by 10% from ` 113 cr to ` 102 cr. Sales outside of India increased by 12% from ` 275 cr to ` 308 cr and formed 75% of the total. Growth on account of volume was 3%. Sales from new products were ` 6 cr. The Company completed 6 projects and undertook 4 projects for implementation. World market of p -Cresol is estimated at 55,000 mt and is growing at about 3%. Though earlier the product used to be manufactured in the UK and the USA, China and India are now themajor suppliers 2013-14 2012-13 % Change Sales ( ` cr) 1,569 1,265 24 Share in total sales (%) 68 64 4