Atul Ltd 2018-19

Business model A business model is not a mere representation of the operations of an organisation, but how it is endeavouring to create, deliver and capture value. Ultimately, it is tested against time and adversity. When an organisation and its approach sustain through volatile and uncertain business cycles and still create, deliver and capture value for the stakeholders, then they can well be called a model business. Research has shown that one business model may appear superior to others when analysed in isolation, but create, deliver and capture less value than others when interactions are considered. Appraising a business model in a standalone fashion may lead to faulty assessment of its strengths and weaknesses. VALUE PROPOSITIONS Tƙ î ×îŕƭĚ ċîƙĚē company giving priority to people and processes Operates seven ēĿƙƙĿŞĿŕîƑ ƙƭċȹƙĚijŞĚŠƥƙ ūlj ǅĺĿČĺ ƥǅū ĺîǄĚ ċūƥĺ non-retail and retail verticals Is an integrated manufacturer of 900 products and 450 ljūƑŞƭŕîƥĿūŠƙ ljƑūŞ ċîƙĿČ chemicals CUSTOMER SEGMENTS Serves 27 diverse industries Oîƙ î ƎūƑƥljūŕĿū ūlj products internally ČŕîƙƙĿǛĚē ĿŠ ƥū gĿljĚ Science Chemicals and Performance and Other Chemicals segments Is working to further ċƑūîēĚŠ ČƭƙƥūŞĚƑ ċîƙĚ CUSTOMER RELATIONSHIPS Is supplying products to 6,000 customers for seven decades Oîƙ ŕūŠijȹƥĚƑŞ ČūŠƥƑîČƥƙ Is working to promote contract manufacturing REVENUE STREAMS Is growing in existing, related, downstream and value added ƎƑūēƭČƥƙ ʈ ljūƑŞƭŕîƥĿūŠƙ Is adding unrelated ƎƑūēƭČƥƙ ʈ ljūƑŞƭŕîƥĿūŠƙ ĿŠ î ƙŕūǅ ċƭƥ ƙƥĚîēǋ way (such as tissue cultured date palms) Is working to acquire îŠē ʈ ūƑ ljūƑŞ ŏūĿŠƥ venture entities CHANNELS ØūƑŒƙ ǅĿƥĺ ǨȡǨǫǦ ēĿƙƥƑĿċƭƥūƑƙ îŠē ƑĚƥîĿŕĚƑƙ across India and is further strengthening this route to market Oîƙ Ŀƥƙ ūǅŠ ƙîŕĚƙljūƑČĚ of 431 professionals and ƙƭċƙĿēĿîƑǋ ČūŞƎîŠĿĚƙ ĿŠ Brazil, China, the UAE, the UK and the USA Is further enhancing its ǅĚċƙĿƥĚ îŠē ƎƑūŞūƥĿŠij social media initiatives Sales ( ` cr ) 682 817 895 998 1,159 1,168 1,508 1,746 1,964 2,307 2,510 2,403 2,639 3,052 3,845 2004-05 2005-06 2006-07 2007-08 2009-10 2008-09 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 Corporate Overview 01-22 Statutory Reports 23-105 Financial Statements 107-250 ƥƭŕ gƥē ʈ ŠŠƭîŕ ¤ĚƎūƑƥ ǨǦǧǮȹǧǯ