A business model is not a mere representation of the operations of an organisation, but is one that is endeavouring to create, deliver and capture value. Ultimately, it is tested against time and adversity. When an organisation and its approach sustain through volatile and uncertain business cycles and still create, deliver and capture value for the stakeholders, then they can well be called a model business. Business model What we depend on What we do We work closely with consumers and customers to develop insights into their needs. We source materials and services so as to manufacture ~1,300 products (including formulations) and 140 brands using several unit processes and unit operations. 3. Sourcing and manufacturing We develop our products and brands through innovation and consistent improvements based on insights and critical thinking. 2. Innovation Team members Our ~3,000 team members apply their knowledge and skill and invest their time in an agile way. Suppliers Our ~3,800 suppliers help us to source materials and obtain services uninterruptedly. Customers Our ~2,000 distributors and 38,000 retailers help us to reach our products and brands across India and outside. Governments Our operations are facilitated further by the policies of the state and central governments. Relationships Input materials We use, amongst others, thousands of tonnes of derivatives of crude oil, salt and coal. Financial resources We predominantly use capital from our shareholders and internal accruals which enable us to secure sustainable growth. Intangible assets We leverage our strengths in research, technology, sourcing, manufacturing, logistics, brands and customer service which provide us competitive edge. Tangible assets We have integrated manufacturing facilities spread over ~1,500 acres, with 6 sites and 15 offices in India and outside. Resources 1. Consumer insights 08 Atul Ltd | Annual Report 2021-22
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