Atul Ltd 2022-23

Value we create for Our business model puts the customer at the centre of the business and decision-making and provides a foundation for future growth. We strive for innovation and excellence in select chemistries to delight our customers with our consistently superior quality, competent prices and valuable technical services. We aim to create lasting value and deliver benefits to our customers and the economies and communities we operate in. We deliver our products and brands through a network of warehouses and distribution channels in India and outside. 4. Logistics We make our products available to our customers directly and through distributors and retailers. 6. Sales We manage our portfolio of products and brands through product management, market development and marketing services. 5. Marketing We aim to provide superior quality products and brands to our consumers to meet their expectations. Consumers We supply our products to customers consisting of users and channel partners (distributors and retailers) to grow their businesses (and ours). Customers We partner with suppliers for our requirement of materials and services which in turn grow their business with that of ours. Suppliers We aim to create a happy work environment, reward the team members fairly and provide them with opportunities to learn and grow. Team members We contribute to the government exchequers, in India and outside, through our business operations. Governments We serve in particular the communities we operate in and in general the society to make a difference in the lives of people. Society We aim to make the planet better by consistently improving our operations, amongst others, to bring down gaseous emissions, liquid effluents and solid wastes. Planet We strive to deliver responsible, profitable and consistent growth for our shareholders. Shareholders 7

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