Pilot launch of retail module at Valsad

Polymers Retail had a pilot launch of its retail module from April-June 2017 in Valsad, Pardi and Udwada. While it has been challenging for the Business to move from a no presence zone to a significant presence zone, the experience has been a great motivation.

A summary of the post launch outcomes is as follows:

  • Increase in market share from 1% to 19%
  • Increase in sales by 1,300% in Q1, 2018 over the same period of last year
  • Increase in coverage of outlets from 27 to 94 numbers
  • Increase in brand visibility

We are also launching this model in other towns | cities of the country during 2017-18.

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