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Inspired by Purpose

Our Founder was one of the foremost Indians

of his times. He lived his life with larger

purpose and considered business enterprises

as means to serve the society. He led an

exemplary life that was characterized by

trusteeship, simplicity, humility, integrity and

excellence. We are proud of this legacy and

will endeavour to live up to it.

Mr Kasturbhai Lalbhai

(1894-1980)

We are a conglomerate committed

to significantly enhancing value for

all our stakeholders by:

ÿ

fostering a spirit of continuous learning and

innovation,

ÿ

using science and technology in a responsible

way,

ÿ

providing high quality products and services, and

becoming the most preferred partner,

ÿ

having people who practice Values and high

standards of behaviour,

ÿ

seeking sustained, dynamic growth and securing

long-term success,

ÿ

taking responsible care of the surrounding

environment and

ÿ

improving the quality of life of the communities

we operate in.

Atul Ltd I Annual Report 2010-11