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The name ‘Atul’ is a unique asset, which represents a rich heritage of Values. In an environment
where change is a way of life, continuity of Values provides stability and is fundamental to us. We have
therefore formalised key Values and are committed to institutionalising them. We will seek to create
an environment wherein these Values are consistently practised and nurtured and ensure that they are
not compromised.
Integrity
Working with honesty, following the highest standards of professionalism.
Integrity is when our decisions and actions remain consistent with our
thoughts and words, written or spoken.
Understanding
How well we work with others depends on our ways to connect
and this in turn is based on our level of Understanding of human
relationships. This certainly does not mean that we accept poor
performance, but that we do it the right way. Understanding is the
external manifestation of internal realisation.
Responsibility
Delivering value and taking ownership of actions. Responsibility must also
give us the realisation that what is good for the business must be in the
overall good. In essence, we must work with a spirit of trusteeship for
the Shareholders and other Stakeholders. What comes to us must be
returned many times over.
Unity
Working together and taking advantage of synergy while
harnessing unique abilities of each of us to achieve a larger goal.
Unity is the realisation that though we may work in different areas,
we are finally interconnected and that interdependence is a higher
order of living than independence. Though we may be many,
we share a common purpose.
Excellence
A drive that is more from inside than outside; it is about us seeking to
continuously improve and develop an eye for innovation even in day
to day work. Excellence is about excelling in everything we do and not
giving up. Excellence is also a journey, not simply a destination in itself.
Guided by Values