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Business model

A business model is not a mere representation of the operations of an organisation, but is one that is endeavouring to create, deliver and capture value. Ultimately, it is tested against time and adversity. When an organisation and its approach sustain through volatile and uncertain business cycles and still create, deliver and capture value for the stakeholders, then they can well be called a model business.

Our business model puts the customer at the centre of the business and decision-making and provides a foundation for future growth. We strive for innovation and excellence in select chemistries to delight our customers with our consistently superior quality, competent prices and valuable technical services. We aim to create lasting value and deliver benefits to our customers and the economies and communities we operate in.

1. What we depend on

  • Relationships

    • Team members

      Our ~3,000 team members apply their knowledge and skill and invest their time in an agile way.

    • Suppliers

      Our ~3,800 suppliers help us to source materials and obtain services uninterruptedly.

    • Customers

      Our ~2,000 distributors and 38,000 retailers help us to reach our products and brands across India and outside.

    • Governments

      Our operations are facilitated further by the policies of the state and central governments.

  • Resources

    • Input materials

      We use, amongst others, thousands of tonnes of derivatives of crude oil, salt and coal.

    • Financial resources

      We predominantly use capital from our shareholders and internal accruals which enable us to secure sustainable growth.

    • Intangible assets

      We leverage our strengths in research, technology, sourcing, manufacturing, logistics, brands and customer service which provide us competitive edge.

    • Tangible assets

      We have integrated manufacturing facilities spread over ~1,500 acres, with 6 sites and 15 offices in India and outside.

2. What we do

  • 1. Consumer insights

    We work closely with consumers and customers to develop insights into their needs.

  • 2. Innovation

    We develop our products and brands through innovation and consistent improvements based on insights and critical thinking.

  • 3. Sourcing and manufacturing

    We source materials and services so as to manufacture ~1,300 products (including formulations) and 140 brands using several unit processes and unit operations.

  • 4. Logistics

    We deliver our products and brands through a network of warehouses and distribution channels in India and outside.

  • 5. Marketing

    We manage our portfolio of products and brands through product management, market development and marketing services.

  • 6. Sales

    We make our products available to our customers directly and through distributors and retailers.

3. Value we create for

  • Consumers

    We aim to provide superior quality products and brands to our consumers to meet their expectations.

  • Customers

    We supply our products to customers consisting of users and channel partners (distributors and retailers) to grow their businesses (and ours).

  • Suppliers

    We partner with suppliers for our requirement of materials and services which in turn grow their business with that of ours.

  • Team members

    We aim to create a happy work environment, reward the team members fairly and provide them with opportunities to learn and grow.

  • Governments

    We contribute to the government exchequers, in India and outside, through our business operations.

  • Society

    We serve in particular the communities we operate in and in general the society to make a difference in the lives of people.

  • Planet

    We aim to make the planet better by consistently improving our operations, amongst others, to bring down gaseous emissions, liquid effluents and solid wastes.

  • Shareholders

    We strive to deliver responsible, profitable and consistent growth for our shareholders.