The Crop Protection Retail Business was established in 2004. It has a pan India presence and provides crop care solutions for major crops such as cotton, paddy, soybean, sugarcane, wheat and a range of fruits and vegetables.

Its product portfolio comprises ~ 50 brands including the best-selling brands, such as Zura, Salix, Cyno, Rymix, Loxo, Rhyzo and Amsac.

The Business is ISO 9001 and 14001 certified.

The team consists of trained resources, providing solutions to farmers to increase their crop yield. It serves a network of about
2 million farmers in India through more than 2,000 distributors and over 50,000 retailers.

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