The Crop Protection Retail Business was established in 2004; it is the retail segment of the Crop Protection Business of Atul. The Business has a pan Indian presence and its products are used during cultivation of several major crops such as paddy, cotton, wheat, sugarcane, soybean and a range of fruits and vegetables. Its products are sold through 56 brands including Zura, Salix, Convo and Rugo.
With a portfolio of 56 products, Crop Protection Retail serves a network of about 2 million farmers in India through about 2,500 distributors.
The Business is ISO 9001 and 14001 certified.
The team consists of about 120 members.