Business strategy
Purpose
We are committed to significantly enhance value for our stakeholders by:
Endeavour
providing high-quality products and services, thus becoming the most preferred partner
having people who practice Values and exemplify a high standard of behaviour
Evolve
fostering a spirit of continuous learning and innovation
adopting developments in science and technology
Elevate
seeking sustained, dynamic growth and securing long-term success
improving the quality of life of the communities we operate in
taking responsible care of the surrounding environment
Priorities
Our purpose in turn guides our business priorities.
Broaden and deepen presence in the national and international marketplace in every business directly and with channel partners.
Leverage already deployed existing unit processes and unit operations on the one hand and integrated manufacturing on the other.
Increase efficiency and productivity by strengthening business and people processes, incorporating digitalisation wherever desirable.
Develop and grow a portfolio of retail products in India and other countries so as to participate in the full value chain.
Seek growth via existing, downstream and upstream, related, value-added and unrelated products, thus having a diversified portfolio.
Serve the society, particularly in areas of national priorities like education, empowerment and infrastructure.