Polymers Retail had a pilot launch of its retail module from April-June 2017 in Valsad, Pardi and Udwada. While it has been challenging for the Business to move from a no presence zone to a significant presence zone, the experience has been a great motivation.
A summary of the post launch outcomes is as follows:
- Increase in market share from 1% to 19%
- Increase in sales by 1,300% in Q1, 2018 over the same period of last year
- Increase in coverage of outlets from 27 to 94 numbers
- Increase in brand visibility
We are also launching this model in other towns | cities of the country during 2017-18.